About Rich
As an SEO Specialist, I help businesses improve their search rankings, increase organic traffic, and enhance user engagement through strategic content optimisation and on-page SEO techniques. With a background in law firm marketing and content creation, I bridge the gap between compelling storytelling and search performance, ensuring content not only engages but also ranks.
🔹 On-Page SEO & Content Optimisation: I specialise in optimising website content for search engines and users, conducting keyword research, refining metadata, and structuring pages for readability, engagement, and conversions. Every piece of content I optimise is aligned with search intent, internal linking strategies, and best practices for featured snippets and SERP visibility.
🔹 Data-Driven Content Strategy: SEO is more than just inserting keywords—it's about understanding user behaviour, search trends, and engagement metrics. I track key performance indicators using Google Analytics, Google Search Console, and SEMrush, refining content strategies to drive sustained organic growth.
🔹 Staying Ahead in SEO: Google’s algorithms are always evolving, and so are my strategies. I stay ahead of the latest on-page SEO trends, from content formatting techniques to algorithm updates that impact search visibility, ensuring the content I optimise remains competitive.
