About CAL Partners
Cal Partners is a specialist marketing agency working exclusively with professional services, including law firms and barristers’ chambers. Founded in 2015 by a former litigation solicitor and law firm partner, the award-winning team is made up of CIM Chartered Marketers with years of hands-on experience in legal marketing. ‘Speaking the same language’ and understanding the unique challenges law firms face, the team partner with in-house marketing teams as well as firms without any marketing resource across the UK and internationally.
Whether you need support with marketing strategy, digital campaigns, website projects, content creation (blogs, video, animation), SEO, PPC, CRO (conversion rate optimisation), PR or social media, Cal Partners deliver pragmatic, results-driven solutions tailored to your firm.
Benefit from years of niche legal marketing experience and get in touch for a free initial and no obligation discussion.
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CAL Partners FAQs
Why does my law firm need a marketing strategy?
To grow your firm, stand out from competitors, and attract the right clients and referrals, a clear marketing strategy is essential. It helps you achieve your goals more efficiently and cost-effectively. Every firm is different, so we tailor your strategy to meet your specific objectives – helping you get your marketing investment right from the start.
What tactics should my law firm use in its marketing?
No two law firms are the same, so your marketing should reflect your goals and strengths. A successful plan often combines digital, social media, content, PR, conversion optimisation, and traditional marketing. We focus on what works best for your firm – raising your profile, attracting clients, and attracting top talent.
Why do law firms outsource their marketing?
Limited time, budget, and in-house expertise often make outsourcing a smart choice. By partnering with a specialist agency, you get access to proven expertise and results-driven strategies without needing to hire a full-time team. It frees up colleagues to focus on delivering legal services while we grow your brand, referral sources and client base.
Why is an integrated approach to marketing important to my law firm?
Your firm needs to be visible where your clients are looking, be that on social media, at events, online searches etc. Google rewards consistent, trusted content across websites, social media, PR, and events using its E-E-A-T (experience, expertise, authority, trust) framework. We help you build that presence and credibility – so you stay front of mind with clients and referrers, keeping you ahead of the competition.
How can you help if we already have a marketing team?
Through our years of industry experience, we can provide a fresh perspective and ideas that may not have been considered by your internal team. We have specialist expertise in SEO, PPC, CRO conversion rate optimisation, UX, content generation, social media marketing, video and more. This means we can plug any gaps and relieve your existing team’s workloads or help to maintain your marketing momentum if there are any short-term HR gaps, for example maternity leave, garden leave etc.