Specialism: Legal Marketing

The importance of good reviews

Did you know that 63% of consumers check reviews before visiting a business?

Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.

Lead magnets – what are they, and how can they help you?

This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.

Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices

In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.

Marketing Sensitive Practice Areas 

Chloe Wingate, Digital Marketing Specialist at TOMD, talks about effective marketing strategies for law firms handling sensitive practice areas like medical negligence or family law. Read this article to learn how to demonstrate empathy, expertise, and professionalism while connecting with clients on a personal level.

Is your website up to scratch?

Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.

The Importance of Social Media

Discover the importance of a strategic social media presence for law firms. Learn how to target your audience, optimise content for platforms like LinkedIn, Facebook, Instagram, and X (formerly known as Twitter), and manage your accounts efficiently for maximum engagement and credibility.

The (many) benefits of marketing campaigns

Explore the power of integrated marketing campaigns for legal firms. Discover how coordinated efforts across various channels boost brand trust, target specific segments, and measure impact efficiently. Unlock the potential to resonate with your audience emotionally while saving costs.

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