Specialism: Legal Marketing

Blogging: A Must-Have for Law Firm SEO

Chris Lucarelli of Cal Partners explains why strong SEO and strategic blogging are essential for law firms to grow online. With practical tips and thoughts about modern search trends, this article helps legal professionals stand out and attract the right clients.

The Power of Authentic Content in a World of AI

Chronicle Law’s Nicole Keeling identifies that authenticity is going to become key to being seen amongst the crowd. With elements of marketing fast becoming AI driven and automated content floods what we see online, brands that prioritise real stories and transparency will build trust, engagement, and lasting loyalty. Learn how to harness the power of authentic content in marketing.

Video Trends Shaping Digital Strategy in 2025

Video marketing is evolving, and law firms must adapt to stay competitive. In this article, Nicole Keeling of Chronicle Law discusses the latest trends in video creation, personalised content, interactive videos, and SEO-optimised strategies. Learn how legal professionals can leverage video to enhance client engagement and simplify complex legal concepts.

What three words describe your brand?

Mike Johnstone, Director of TOMD advises how to define your brand identity with inspiration from what3words. Johnstone shares a creative approach for law firms to pinpoint their purpose, personality, and unique selling points in just three words.

7 things to consider when delivering an outbound campaign to reach professionals within the UK legal industry

Discover 7 key strategies for delivering successful outbound campaigns to connect with professionals in the UK legal industry. Learn how to optimize data for GDPR compliance, create engaging content, make the most of LinkedIn, build partnerships, and run effective email and telephone campaigns. Chronicle Law shares valuable tips to help professionals in the legal industry expand their brand and attract new business.

Making Sense of SEO?

In this article from our legal marketing supplier TOMD you will learn how clear, accessible content and SEO best practices can boost your website’s visibility. Discover tips for using headings, alt text, and regular updates to climb search rankings. TOMD offers expert SEO services to help legal firms attract clients online.

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