Specialism: Legal Marketing

Do you need a blog?

If your firm isn’t blogging, you’re missing out – blogging can increase your leads by 67%! Even better, it works 24/7, with your content accessible anytime. Read about why a blog is a must-have marketing tool for your law firm from Chloe Wingate of TOMD.

You’re Sitting on a Goldmine (Here’s how to cash in)

As a busy conveyancer, following up on cold leads can be overwhelming. Convert Crew offers a hands-free solution to convert those leads into paying clients—at no upfront cost. For a limited time, they’re partnering with three conveyancing firms to demonstrate their lead-conversion system, completely free of charge. Let Convert Crew handle your follow-ups while you focus on your business.

The importance of good reviews

Did you know that 63% of consumers check reviews before visiting a business?

Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.

Lead magnets – what are they, and how can they help you?

This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.

Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices

In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.

Marketing Sensitive Practice Areas 

Chloe Wingate, Digital Marketing Specialist at TOMD, talks about effective marketing strategies for law firms handling sensitive practice areas like medical negligence or family law. Read this article to learn how to demonstrate empathy, expertise, and professionalism while connecting with clients on a personal level.

Is your website up to scratch?

Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.

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