Marketing your law firm – the Dos and Don’ts
There are many elements to consider when marketing your law firm, and we understand that it can feel overwhelming trying to make sense of it all. So, here is a handy guide on what to do and what not to do
The good, the bad and the ugly of Google Reviews: how to deal with negative online reviews
Authored by Olivia Fishwick from Accesspoint Legal Services, this article offers a comprehensive guide on responding to negative online reviews.
Increasing prices – approaching with sensitivity
Amidst the current cost-of-living crisis, law firms must navigate price adjustments due to inflation. Here are essential tips for transparently communicating fee changes to clients during these challenging times.
Building Your Legal Network: The Benefits of Referrals
With 86% of companies with a B2B referral program seeing growth, building partnerships with other businesses has never been more important.
The importance of good reviews
Did you know that 63% of consumers check reviews before visiting a business?
Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.
How can I use Search Engine Optimisation (SEO) to Generate New Enquiries for my Law Firm
Dan Hodges from Conscious Solutions outlines essential strategies for law firms to improve their online visibility and generate new inquiries through search engine optimisation (SEO).
Dan emphasises the importance of keyword research, on-page optimisation, technical SEO, local SEO, building quality backlinks, and tracking SEO performance.
Lead magnets – what are they, and how can they help you?
This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.
Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
Creating a Winning Law Firm Social Media Strategy
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning.
By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
Marketing Sensitive Practice Areas
Chloe Wingate, Digital Marketing Specialist at TOMD, talks about effective marketing strategies for law firms handling sensitive practice areas like medical negligence or family law. Read this article to learn how to demonstrate empathy, expertise, and professionalism while connecting with clients on a personal level.
Is your website up to scratch?
Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.
5 Reasons For UK Legal Suppliers To Showcase Online Content
The UK legal industry demands a strong online presence. Showcasing valuable content empowers professionals to stay informed and competitive amidst their busy schedules. Learn how to establish authority and foster valuable relationships online.
Utilising LinkedIn as a lawyer who’s unsure where to begin
Behind every LinkedIn profile in the legal field there’s a human with personal experiences. Olivia Fishwick from Accesspoint talks about how you can harness the potential of LinkedIn to engage clients authentically, build trust, and maximise your professional presence.
The Importance of Social Media
Discover the importance of a strategic social media presence for law firms. Learn how to target your audience, optimise content for platforms like LinkedIn, Facebook, Instagram, and X (formerly known as Twitter), and manage your accounts efficiently for maximum engagement and credibility.
How to Maximise Referrals
With higher conversion rates than email or social media leads, learn how to leverage technology and professional networks to boost your business.
Be the first to know
Subscribe for our latest legal news in your inbox. All for FREE.