Marketing your law firm – the Dos and Don’ts
There are many elements to consider when marketing your law firm, and we understand that it can feel overwhelming trying to make sense of it all. So, here is a handy guide on what to do and what not to do
The good, the bad and the ugly of Google Reviews: how to deal with negative online reviews
Authored by Olivia Fishwick from Accesspoint Legal Services, this article offers a comprehensive guide on responding to negative online reviews.
Increasing prices – approaching with sensitivity
Amidst the current cost-of-living crisis, law firms must navigate price adjustments due to inflation. Here are essential tips for transparently communicating fee changes to clients during these challenging times.
The importance of good reviews
Did you know that 63% of consumers check reviews before visiting a business?
Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.
Lead magnets – what are they, and how can they help you?
This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.
Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
Creating a Winning Law Firm Social Media Strategy
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning.
By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
Is your website up to scratch?
Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.
5 Reasons For UK Legal Suppliers To Showcase Online Content
The UK legal industry demands a strong online presence. Showcasing valuable content empowers professionals to stay informed and competitive amidst their busy schedules. Learn how to establish authority and foster valuable relationships online.
A history of legal marketing
A lot has changed since 1986, when the Law Society of England and Wales first allowed solicitors to advertise and promote their services. Nowadays, many marketing options are available to legal services providers and are widely used within the regulatory rules and guidelines designed to preserve the reputation and integrity of the profession. Mike Johnstone, […]
Why a website is not enough
At TOMD, we’ve spent years developing bespoke websites for legal and professional services firms that reflect their brand, expertise and values. This means that we understand just how vital it is to tailor your website in a way that speaks directly to your target audience(s). Everything from design and content to imagery and navigation have […]
Why law firms should put hiring a PR agency at the top of their to-do list in 2024
The legal profession is more competitive than ever before – with constant pressure for law firms to stand out from the crowd and on top of their game. Thousands of lawyers are competing for the same work in a crowded market where clients have unlimited access to hundreds of firms at the click of mouse. […]
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