Tag: Legal Marketing

Did you know that 63% of consumers check reviews before visiting a business?

Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.

The importance of good reviews

Did you know that 63% of consumers check reviews before visiting a business?

Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.

Lead magnets – what are they, and how can they help you?

This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.

Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices

In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.

Is your website up to scratch?

Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.

A history of legal marketing

A lot has changed since 1986, when the Law Society of England and Wales first allowed solicitors to advertise and promote their services. Nowadays, many marketing options are available to legal services providers and are widely used within the regulatory rules and guidelines designed to preserve the reputation and integrity of the profession. Mike Johnstone, […]

Why a website is not enough

At TOMD, we’ve spent years developing bespoke websites for legal and professional services firms that reflect their brand, expertise and values. This means that we understand just how vital it is to tailor your website in a way that speaks directly to your target audience(s). Everything from design and content to imagery and navigation have […]

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