Thinking of rebranding?
Thinking of rebranding your law firm? Mike Johnstone of TOMD discusses points to consider before making the big decision.
The Power of Authentic Content in a World of AI
Chronicle Law’s Nicole Keeling identifies that authenticity is going to become key to being seen amongst the crowd. With elements of marketing fast becoming AI driven and automated content floods what we see online, brands that prioritise real stories and transparency will build trust, engagement, and lasting loyalty. Learn how to harness the power of authentic content in marketing.
The Rise of Voice Search and Its Effect on Internet Marketing
In this article from Chronicle Law’s Nicole Keeling, discover how the rise of voice search is reshaping digital marketing. With more users turning to virtual assistants like Siri and Alexa, businesses must adapt their SEO, content, and paid strategies to a voice-first world. Learn key optimisation tactics to stay ahead.
What three words describe your brand?
Mike Johnstone, Director of TOMD advises how to define your brand identity with inspiration from what3words. Johnstone shares a creative approach for law firms to pinpoint their purpose, personality, and unique selling points in just three words.
7 things to consider when delivering an outbound campaign to reach professionals within the UK legal industry
Discover 7 key strategies for delivering successful outbound campaigns to connect with professionals in the UK legal industry. Learn how to optimize data for GDPR compliance, create engaging content, make the most of LinkedIn, build partnerships, and run effective email and telephone campaigns. Chronicle Law shares valuable tips to help professionals in the legal industry expand their brand and attract new business.
Making Sense of SEO?
In this article from our legal marketing supplier TOMD you will learn how clear, accessible content and SEO best practices can boost your website’s visibility. Discover tips for using headings, alt text, and regular updates to climb search rankings. TOMD offers expert SEO services to help legal firms attract clients online.
Marketing your law firm – the Dos and Don’ts
There are many elements to consider when marketing your law firm, and we understand that it can feel overwhelming trying to make sense of it all. So, here is a handy guide on what to do and what not to do
The good, the bad and the ugly of Google Reviews: how to deal with negative online reviews
Authored by Olivia Fishwick from Accesspoint Legal Services, this article offers a comprehensive guide on responding to negative online reviews.
Increasing prices – approaching with sensitivity
Amidst the current cost-of-living crisis, law firms must navigate price adjustments due to inflation. Here are essential tips for transparently communicating fee changes to clients during these challenging times.
The importance of good reviews
Did you know that 63% of consumers check reviews before visiting a business?
Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.
Lead magnets – what are they, and how can they help you?
This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.
Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
Creating a Winning Law Firm Social Media Strategy
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning.
By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
Is your website up to scratch?
Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.
5 Reasons For UK Legal Suppliers To Showcase Online Content
The UK legal industry demands a strong online presence. Showcasing valuable content empowers professionals to stay informed and competitive amidst their busy schedules. Learn how to establish authority and foster valuable relationships online.
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