The importance of good reviews

The importance of good reviews

The importance of good reviews

How are your Google reviews looking?

If it is an area you have not previously focused on, let this blog act as your cue to start accumulating some ratings and feedback. After all, 63% of consumers check Google reviews before they visit a business.

Where to start?

Firstly, make sure your firm has a Google Business Profile so that you appear as a listed as a business on the search engine and on Google Maps. You can then make sure all your details are up to date, including your business’s opening hours and contact information.  You are also now ready to start receiving reviews!

Don’t ask, don’t get

Get into the routine of asking clients for a review when a job has been completed. It helps if this is request is as personalised as possible; if you get a chance to ask in person or over the phone, do it then. You will likely then need to follow up with a friendly email.

Some people may not know how to do leave a review, so we recommend that you dedicate some time to making a simple, branded guide that walks the client through the process –  after all, if you’re asking them for a favour, you should make it as easy as possible for them to follow through!

It’s really important to remember that you shouldn’t ask specifically for a good review, or offer any kind of incentive to encourage them to do so – you must simply trust that, if your client is satisfied with your service, their feedback will reflect that.

What next?

Positive Google reviews can go a long way to reassuring potential clients of your firm’s reliability – particularly those who may be considering entrusting you with sensitive matters, such as their divorce or a medical negligence case. Not to mention that reviews are an excellent way of boosting morale within your own company, as it is an opportunity for clients to publicly acknowledge their gratitude for what you do.

Make sure someone in your team is monitoring your Google business page; they should take the time to reply to each review and acknowledge their feedback. More reviews will help enhance your business’ SEO (search engine optimisation) profile, thus boosting you up the search results and helping other people to find you.

Share the reviews

The feedback you receive doesn’t have to just stay on Google. Choose some of the best quotes and share them on your social media – it is an opportunity to let the client’s experience speak for itself and use the testimonials to market your services!

We are here to help

You don’t have to navigate the world of legal marketing on your own. TOMD has been advising law firms on their marketing strategy for over 20 years; if you want to talk through anything we have mentioned, please get in touch with us for a friendly initial chat on 01279 657555 or email

About the author
Chloe Wingate is a legal copywriter and digital marketing specialist at The Outsourced Marketing Department (TOMD), a marketing agency specialising in practical marketing, content and client communication solutions for professional services firms. Chloe helps law firms to communicate complex legal concepts in a way their clients can understand, in a wide range of content formats...