Legal Marketing
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Dan Hodges
Head of Account Management at Conscious Solutions
Legal MarketingBusiness DevelopmentClient Acquisition
Head of Account Management at Conscious Solutions.
Dan Hodges is the Head of Account Management at Conscious Solutions who help law firms to become more successful online with their 19 years of experience of digital marketing in the legal sector.
Dan has over 16 years’ experience in the legal sector ranging from business development, to practice management and strategic planning. Dan has worked with over 300 law firms helping them get a better understanding of how they can become more successful online.
Dan Hodges’s profile brings together professional experience, specialist subjects and published Chronicle Law contributions.
Business Development
Follow Dan for practical commentary and professional insight on business development.
Client Acquisition
Follow Dan for practical commentary and professional insight on client acquisition.
From Dan’s Chronicle Law profile.
DIGITAL COMPLIANCE · 7 MIN READ
Accessibility strategy trends for your law firm website in 2026
Accessibility is becoming a defining measure of digital quality for law firms. From AI-powered accessibility tools and real user testing to accessible media and evolving regulatory requirements, discover the key accessibility strategy trends that will help law firms improve user experience, strengthen compliance, and build trust online in 2026.
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LEGAL MARKETING · 5 MIN READ
How can I use Search Engine Optimisation (SEO) to Generate New Enquiries for my Law Firm
Dan Hodges from Conscious Solutions outlines essential strategies for law firms to improve their online visibility and generate new inquiries through search engine optimisation (SEO). Dan emphasises the importance of keyword research, on-page optimisation, technical SEO, local SEO, building quality backlinks, and tracking SEO performance.
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LEGAL MARKETING · 6 MIN READ
Pay-Per-Click (PPC) Advertising for Law Firms: Best Practices
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
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LEGAL MARKETING · 8 MIN READ
Creating a Winning Law Firm Social Media Strategy
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning. By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
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