Legal Marketing
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Chris Lucarelli
Founder and Director of CAL Partners
Legal MarketingBusiness DevelopmentClient Acquisition
Founder and Director of CAL Partners.
Chris is a CIM Chartered Marketer, he also qualified as a solicitor in 1995 and subsequently became a partner. In each of his roles, as well as managing a significant litigation practice, he was heavily involved in marketing and business development.
Having discovered a passion for professional services marketing, Chris studied towards Chartered Institute of Marketing (CIM) qualifications, culminating in the CIM Professional Postgraduate Diploma in Marketing. Chris was presented with the Top International Student award by CIM President Lord Heseltine and a Certificate of Merit from The Worshipful Company of Marketors. Chris went on to complete a second Post Graduate Diploma, in Digital Marketing with the Digital Marketing Institute.
Following his transition to marketing, Chris joined one of the largest personal injury solicitor firms in the UK. Chris was then Marketing Manager at a leading barristers' chambers.
Calling on his extensive legal industry experience, Chris founded award winning marketing agency Cal Partners in 2015. He works closely with clients and the Cal Partners' team to develop and deploy effective and pragmatic marketing strategies. Clients welcome the rare combination of Chris' hands-on law firm experience and marketing expertise.
Chris Lucarelli’s profile brings together professional experience, specialist subjects and published Chronicle Law contributions.
Business Development
Follow Chris for practical commentary and professional insight on business development.
Client Acquisition
Follow Chris for practical commentary and professional insight on client acquisition.
From Chris’s Chronicle Law profile.
BLOG WRITING · 6 MIN READ
Blogging: A Must-Have for Law Firm SEO
Chris Lucarelli of Cal Partners explains why strong SEO and strategic blogging are essential for law firms to grow online. With practical tips and thoughts about modern search trends, this article helps legal professionals stand out and attract the right clients.
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DIGITAL MARKETING · 5 MIN READ
LinkedIn Updates and Top Tips for Professional Services Firms
Chris Lucarelli of Cal Partners shares how professional services firms can make the most of LinkedIn’s latest updates to boost visibility and engagement.
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BUSINESS MANAGEMENT · 7 MIN READ
User Testing Benefits for Law Firms
In this article, Chris Lucarelli of Cal Partners explores how user and usability testing can give law firms a competitive edge by enhancing digital client experience.
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BUSINESS MANAGEMENT · 8 MIN READ
Marketing Tips for Law Firms: How to Stand Out
In a crowded legal market, CAL Partners shares smart, budget-friendly marketing tips to help law firms boost visibility, connect with clients, and grow.
Read the article →PUBLIC CONTRIBUTOR PROFILE
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