Joe Brady
A few months back, we helped one of our law clients turn a £33k ad spend into 2,977 new leads.
Which 268 leads went on to become clients.
That’s a whopping £402,000 return.
How?
We pretended like Google didn’t even exist.
And I know that might sound strange because Google is often the “Gold Standard” for finding new clients in your law firm.
Here’s why it worked 👇
Most law firms try to place their ads on Google – and their budgets are paying the price.
Google is competitive, expensive, and leads to people competing based on the lowest common denominator, such as price or reputation.
That’s why in 2023, we switched to TikTok…
We saw leads convert for as cheap as £6 and as high as £30.
Not only did their marketing costs drop by 50% compared to what they were paying for leads on Google.
But also the leads that did come through were already pre-qualified.
We do NOT just collect name, email and phone number.
We have up to six qualifying questions they must answer to count as a qualified lead.
1) Was your accident in the last 3 years? (yes or no answer).
2) We have a list of accidents for them to pick from.
3) We ask if they have started working with any other firm.
4) What part of the body was hurt?
5) What was the severity of your injury?
6) Can you describe the details of the accident?
All valuable information that helps our client’s sales team not only convert more leads but allows them to work on cases with the highest case value.
Our strategy was simple too.
Here’s what that strategy looked like 👇
First step, educate people that they can seek legal help.
Second step, direct call-outs explaining how we can help.
In the claims world, people care about two things.
Do they have a valid claim and how much is their claim worth?
We lead with this, giving the people what they want to build trust.
Third step, make sure our ads look and feel like TikTok content that users love and expect to see
We use our list of 100+ popular hooks for TikTok.
And the result?
We’ve since generated millions in converted leads for our clients on TikTok.
You’d be hard-pressed to get that kind of return on a radio ad or billboard.
Put simply – if you are ignoring TikTok as a marketing channel.
You are making it MUCH harder than it needs to be to grow your firm.
Now, I know what you’re thinking – “Do my clients really hang out on TikTok?”
I wouldn’t blame you.
With the rapid growth of TikTok over the past few years.
Its demographics have exploded to with a wide range of different users – including the type of clients you’re looking to talk to.
If you’re wondering how you can capitalise on the “blue ocean” opportunity that TikTok presents,
I’d like to help.
The way that works is simple:
This call is completely free and comes with no obligation to work with us.
It’s simply to help show you what a law firm like yours could be achieving in the next 30 days
Simply by leveraging the overlooked power of TikTok leads.
Click this link to book a call with me
Let’s start making your ad spend go further together.