Specialism: AI Tools

The Power of Authentic Content in a World of AI

Chronicle Law’s Nicole Keeling identifies that authenticity is going to become key to being seen amongst the crowd. With elements of marketing fast becoming AI driven and automated content floods what we see online, brands that prioritise real stories and transparency will build trust, engagement, and lasting loyalty. Learn how to harness the power of authentic content in marketing.

The Rise of Voice Search and Its Effect on Internet Marketing

In this article from Chronicle Law’s Nicole Keeling, discover how the rise of voice search is reshaping digital marketing. With more users turning to virtual assistants like Siri and Alexa, businesses must adapt their SEO, content, and paid strategies to a voice-first world. Learn key optimisation tactics to stay ahead.

Video Trends Shaping Digital Strategy in 2025

Video marketing is evolving, and law firms must adapt to stay competitive. In this article, Nicole Keeling of Chronicle Law discusses the latest trends in video creation, personalised content, interactive videos, and SEO-optimised strategies. Learn how legal professionals can leverage video to enhance client engagement and simplify complex legal concepts.

How to Manage a Data Breach

Data breaches can happen at any time, so it’s essential to know how to respond effectively. In her first article as an author for Chronicle Law, Kristy Gouldsmith provides a useful article about how to manage a data breach.

AI and Family Law: A New Era of Legal Writing

Artificial intelligence (AI) is making significant inroads into family law, particularly in England and Wales, offering new tools to streamline research and document creation for legal professionals. In this article John Bolch, Family Law blogger for Cansford Laboratories, provides a short review of AI’s capabilities and warns it still requires expert human oversight, especially when offering legal advice. Bolch highlights the concerns around the ethics of AI-generated content and copyright issues. With AI’s continued development Bolch questions if it is poised to become an essential tool for family lawyers?

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