This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning.
By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
Chloe Wingate, Digital Marketing Specialist at TOMD, talks about effective marketing strategies for law firms handling sensitive practice areas like medical negligence or family law. Read this article to learn how to demonstrate empathy, expertise, and professionalism while connecting with clients on a personal level.
Technology moves fast, so law firms need to ensure their websites remain effective in generating leads. Discover why regular updates and SEO strategies are crucial for modernising your online presence and attracting potential clients.
The UK legal industry demands a strong online presence. Showcasing valuable content empowers professionals to stay informed and competitive amidst their busy schedules. Learn how to establish authority and foster valuable relationships online.
Behind every LinkedIn profile in the legal field there’s a human with personal experiences. Olivia Fishwick from Accesspoint talks about how you can harness the potential of LinkedIn to engage clients authentically, build trust, and maximise your professional presence.
Discover the importance of a strategic social media presence for law firms. Learn how to target your audience, optimise content for platforms like LinkedIn, Facebook, Instagram, and X (formerly known as Twitter), and manage your accounts efficiently for maximum engagement and credibility.
With higher conversion rates than email or social media leads, learn how to leverage technology and professional networks to boost your business.
Giulio Pezzulli, Chief Technical Officer at Voltaire Labs, provides an in-depth look at the common mistakes law firms make on their websites and offers practical solutions for improvement.
Explore the power of integrated marketing campaigns for legal firms. Discover how coordinated efforts across various channels boost brand trust, target specific segments, and measure impact efficiently. Unlock the potential to resonate with your audience emotionally while saving costs.
Expertise, accreditations and awards all contribute towards a law firm’s success. But it could all be for nothing if your communication strategy isn’t up to scratch. After all, what use is an award when nobody knows about it?
A lot has changed since 1986, when the Law Society of England and Wales first allowed solicitors to advertise and promote their services. Nowadays, many marketing options are available to legal services providers and are widely used within the regulatory rules and guidelines designed to preserve the reputation and integrity of the profession. Mike Johnstone, […]
At TOMD, we’ve spent years developing bespoke websites for legal and professional services firms that reflect their brand, expertise and values. This means that we understand just how vital it is to tailor your website in a way that speaks directly to your target audience(s). Everything from design and content to imagery and navigation have […]
The legal profession is more competitive than ever before – with constant pressure for law firms to stand out from the crowd and on top of their game. Thousands of lawyers are competing for the same work in a crowded market where clients have unlimited access to hundreds of firms at the click of mouse. […]
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