Thinking of rebranding?
Thinking of rebranding your law firm? Mike Johnstone of TOMD discusses points to consider before making the big decision.
Spotlight on LMP Legal – Bringing the law to life
We are excited to feature LMP Legal in our spotlight series this April discussing the fantastic work that the firm does in the transport and logistics industry to bring the law to life.
The Power of Authentic Content in a World of AI
Chronicle Law’s Nicole Keeling identifies that authenticity is going to become key to being seen amongst the crowd. With elements of marketing fast becoming AI driven and automated content floods what we see online, brands that prioritise real stories and transparency will build trust, engagement, and lasting loyalty. Learn how to harness the power of authentic content in marketing.
The Rise of Voice Search and Its Effect on Internet Marketing
In this article from Chronicle Law’s Nicole Keeling, discover how the rise of voice search is reshaping digital marketing. With more users turning to virtual assistants like Siri and Alexa, businesses must adapt their SEO, content, and paid strategies to a voice-first world. Learn key optimisation tactics to stay ahead.
Why Newsletters remain an essential marketing tool
Understand why newsletters remain a powerful marketing tool in B2B strategy. From boosting brand awareness to engaging leads and driving customer retention, Nicole Keeling of Chronicle Law looks at how email newsletters cut through the noise, build trust, and deliver high ROI.
Maximising SEO for Legal Sector Suppliers: Key Strategies for Success
Legal suppliers, learn how to enhance your legal sector marketing with SEO strategies. From local SEO and keyword research to website optimisation and high-quality content, this article by Chronicle Law’s Nicole Keeling explores how legal suppliers can boost visibility, attract legal clients, and stay competitive in the market.
Video Trends Shaping Digital Strategy in 2025
Video marketing is evolving, and law firms must adapt to stay competitive. In this article, Nicole Keeling of Chronicle Law discusses the latest trends in video creation, personalised content, interactive videos, and SEO-optimised strategies. Learn how legal professionals can leverage video to enhance client engagement and simplify complex legal concepts.
What three words describe your brand?
Mike Johnstone, Director of TOMD advises how to define your brand identity with inspiration from what3words. Johnstone shares a creative approach for law firms to pinpoint their purpose, personality, and unique selling points in just three words.
7 things to consider when delivering an outbound campaign to reach professionals within the UK legal industry
Discover 7 key strategies for delivering successful outbound campaigns to connect with professionals in the UK legal industry. Learn how to optimize data for GDPR compliance, create engaging content, make the most of LinkedIn, build partnerships, and run effective email and telephone campaigns. Chronicle Law shares valuable tips to help professionals in the legal industry expand their brand and attract new business.
Making Sense of SEO?
In this article from our legal marketing supplier TOMD you will learn how clear, accessible content and SEO best practices can boost your website’s visibility. Discover tips for using headings, alt text, and regular updates to climb search rankings. TOMD offers expert SEO services to help legal firms attract clients online.
Staying Compliant with B2C and B2B E-mail Marketing
In this article Kristy Gouldsmith discusses the issue of consent in email marketing, how it applies in B2C and B2B email marketing and advises how you can stay compliant within PECR rules and keep your marketing on point!
Let’s audit your legal website together
In this piece Olivia Fishwick of Accesspoint helps to audit your legal website and discusses points for consideration.
A new legal website may be necessary if your current site is Key elements include a modern design, fast loading speed, user-friendly navigation, and mobile responsiveness. Additionally, ensure your content is clear for clients, uses approachable language, and is SEO-optimized.
Do you need a blog?
If your firm isn’t blogging, you’re missing out – blogging can increase your leads by 67%! Even better, it works 24/7, with your content accessible anytime. Read about why a blog is a must-have marketing tool for your law firm from Chloe Wingate of TOMD.
How to generate leads for law firms using TikTok ads
Joe Brady, Co-Founder of Who Media, discusses how a simple marketing strategy using TikTok ads can help to generate reliable business leads for law firms.
You’re Sitting on a Goldmine (Here’s how to cash in)
As a busy conveyancer, following up on cold leads can be overwhelming. Convert Crew offers a hands-free solution to convert those leads into paying clients—at no upfront cost. For a limited time, they’re partnering with three conveyancing firms to demonstrate their lead-conversion system, completely free of charge. Let Convert Crew handle your follow-ups while you focus on your business.
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