In this article Kristy Gouldsmith discusses the issue of consent in email marketing, how it applies in B2C and B2B email marketing and advises how you can stay compliant within PECR rules and keep your marketing on point!
In this piece Olivia Fishwick of Accesspoint helps to audit your legal website and discusses points for consideration.
A new legal website may be necessary if your current site is Key elements include a modern design, fast loading speed, user-friendly navigation, and mobile responsiveness. Additionally, ensure your content is clear for clients, uses approachable language, and is SEO-optimized.
If your firm isn’t blogging, you’re missing out – blogging can increase your leads by 67%! Even better, it works 24/7, with your content accessible anytime. Read about why a blog is a must-have marketing tool for your law firm from Chloe Wingate of TOMD.
Joe Brady, Co-Founder of Who Media, discusses how a simple marketing strategy using TikTok ads can help to generate reliable business leads for law firms.
As a busy conveyancer, following up on cold leads can be overwhelming. Convert Crew offers a hands-free solution to convert those leads into paying clients—at no upfront cost. For a limited time, they’re partnering with three conveyancing firms to demonstrate their lead-conversion system, completely free of charge. Let Convert Crew handle your follow-ups while you focus on your business.
This ground breaking Sunday magazine-style show, led by Barry D. Ryan, a veteran UK TV executive, will merge high-end investigative journalism with accessible legal services for those in need.
There are many elements to consider when marketing your law firm, and we understand that it can feel overwhelming trying to make sense of it all. So, here is a handy guide on what to do and what not to do
Authored by Olivia Fishwick from Accesspoint Legal Services, this article offers a comprehensive guide on responding to negative online reviews.
Amidst the current cost-of-living crisis, law firms must navigate price adjustments due to inflation. Here are essential tips for transparently communicating fee changes to clients during these challenging times.
With 86% of companies with a B2B referral program seeing growth, building partnerships with other businesses has never been more important.
Did you know that 63% of consumers check reviews before visiting a business?
Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.
Dan Hodges from Conscious Solutions outlines essential strategies for law firms to improve their online visibility and generate new inquiries through search engine optimisation (SEO).
Dan emphasises the importance of keyword research, on-page optimisation, technical SEO, local SEO, building quality backlinks, and tracking SEO performance.
This article discusses the importance of using lead magnets to build an email list for client communication. A lead magnet is a valuable resource offered for free, such as a guide or checklist, in exchange for a potential client’s contact details. This strategy helps attract new clients and ensures compliance with GDPR by requiring user consent.
In this article, Dan Hodges, Head of Account Management at Conscious Solutions, shares key digital marketing strategies for law firms, emphasising the importance of a well-designed website with SEO-optimised content as the foundation. He explains how PPC on platforms like Google and Facebook can drive immediate inquiries and offers tips for conducting a PPC audit, defining campaign goals, and performing keyword research.
Creating an effective social media strategy for your law firm doesn’t have to be overwhelming, but it requires thoughtful planning.
By following the steps outlined in Dan Hodge’s article, your law firm can successfully leverage social media to build brand awareness, engage clients, and achieve business objectives.
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