Specialism: Legal Marketing

How to Optimise Your Content for AI Overviews

Search is changing fast. With Google AI Overviews now appearing above traditional results, it’s vital to optimise your content for AI. Learn why it matters, how it impacts SEO, and the practical steps you can take to boost visibility, authority, and future-proof your search strategy.

Blogging: A Must-Have for Law Firm SEO

Chris Lucarelli of Cal Partners explains why strong SEO and strategic blogging are essential for law firms to grow online. With practical tips and thoughts about modern search trends, this article helps legal professionals stand out and attract the right clients.

The Power of Authentic Content in a World of AI

Chronicle Law’s Nicole Keeling identifies that authenticity is going to become key to being seen amongst the crowd. With elements of marketing fast becoming AI driven and automated content floods what we see online, brands that prioritise real stories and transparency will build trust, engagement, and lasting loyalty. Learn how to harness the power of authentic content in marketing.

Video Trends Shaping Digital Strategy in 2025

Video marketing is evolving, and law firms must adapt to stay competitive. In this article, Nicole Keeling of Chronicle Law discusses the latest trends in video creation, personalised content, interactive videos, and SEO-optimised strategies. Learn how legal professionals can leverage video to enhance client engagement and simplify complex legal concepts.

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