Specialism: Legal Marketing

Video Trends Shaping Digital Strategy in 2025

Video marketing is evolving, and law firms must adapt to stay competitive. In this article, Nicole Keeling of Chronicle Law discusses the latest trends in video creation, personalised content, interactive videos, and SEO-optimised strategies. Learn how legal professionals can leverage video to enhance client engagement and simplify complex legal concepts.

What three words describe your brand?

Mike Johnstone, Director of TOMD advises how to define your brand identity with inspiration from what3words. Johnstone shares a creative approach for law firms to pinpoint their purpose, personality, and unique selling points in just three words.

7 things to consider when delivering an outbound campaign to reach professionals within the UK legal industry

Discover 7 key strategies for delivering successful outbound campaigns to connect with professionals in the UK legal industry. Learn how to optimize data for GDPR compliance, create engaging content, make the most of LinkedIn, build partnerships, and run effective email and telephone campaigns. Chronicle Law shares valuable tips to help professionals in the legal industry expand their brand and attract new business.

Making Sense of SEO?

In this article from our legal marketing supplier TOMD you will learn how clear, accessible content and SEO best practices can boost your website’s visibility. Discover tips for using headings, alt text, and regular updates to climb search rankings. TOMD offers expert SEO services to help legal firms attract clients online.

Let’s audit your legal website together

In this piece Olivia Fishwick of Accesspoint helps to audit your legal website and discusses points for consideration.
A new legal website may be necessary if your current site is Key elements include a modern design, fast loading speed, user-friendly navigation, and mobile responsiveness. Additionally, ensure your content is clear for clients, uses approachable language, and is SEO-optimized.

Do you need a blog?

If your firm isn’t blogging, you’re missing out – blogging can increase your leads by 67%! Even better, it works 24/7, with your content accessible anytime. Read about why a blog is a must-have marketing tool for your law firm from Chloe Wingate of TOMD.

You’re Sitting on a Goldmine (Here’s how to cash in)

As a busy conveyancer, following up on cold leads can be overwhelming. Convert Crew offers a hands-free solution to convert those leads into paying clients—at no upfront cost. For a limited time, they’re partnering with three conveyancing firms to demonstrate their lead-conversion system, completely free of charge. Let Convert Crew handle your follow-ups while you focus on your business.

The importance of good reviews

Did you know that 63% of consumers check reviews before visiting a business?

Our latest TOMD article highlights the importance of Google reviews for businesses and offers practical steps to accumulate them. It covers setting up a Google Business Profile, routinely asking clients for reviews, and creating a simple guide to help clients leave feedback.

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