Reap a host of benefits for your firm – while helping others – by signing up to Will Aid

Reap a host of benefits for your firm – while helping others – by signing up to Will Aid

Reap a host of benefits for your firm – while helping others – by signing up to Will Aid

Supporting the local community and helping others are key motivations for the hundreds of law firms which participate in Will Aid each year.

But there are numerous business advantages to joining Will Aid – including attracting new clients, boosting staff morale, and enhancing your firm’s local reputation.

Will Aid is a special partnership between the legal profession and seven of the UK’s best-loved charities.

Every November, participating solicitors waive their fee for writing basic Wills. Instead, they invite clients to make a voluntary upfront donation to Will Aid – a suggested £100 for a single basic Will and £180 for a pair of basic ‘mirror’ Wills.

Peter de Vena Franks, Will Aid Campaign Director, said: “Last year, our participating firms raised over £770,000 for some of the UK’s best-loved charities – including the NSPCC, British Red Cross and Save the Children. It’s simply incredible!”

With Will Aid, which has been running for more than 30 years, everyone benefits – including your law firm. 

Good for growth

When you take part in Will Aid, you’re signing up to a scheme that welcomes new clients through your door and helps you expand your firm’s reach.

Will Aid brings so many benefits to your business. It’s easy to run a campaign smoothly, and doing so can help you build up a Will bank and train your staff in how to manage probate affairs.

Plus, you have the chance to raise the profile of your firm with the support of the Will Aid PR team.

Most importantly, Will Aid helps you form relationships with new clients.

Michael Cressey, from Hadfield Bull & Bull, said: “Thanks to Will Aid, we were able to reach thousands of prospective new clients. That’s absolutely fantastic for us as a firm.”

Good for your teams

Whether you’re a new firm building up your team or a long-established business seeking to raise morale, taking part in Will Aid is a brilliant way to bring staff together.

Because our partner charities work on many causes, everyone can feel inspired to get stuck in. Some firms even get a bit competitive, with teams working hard to top the regional leaderboards.

Good for your community

Will Aid gives you the chance to give something back to your local community through the peace of mind having a professionally written Will can bring.

Taking part in Will Aid is a simple and easy way to provide a valuable local service – helping people who don’t have Wills to finally put their affairs in order.

With so much uncertainty in the world, people can find comfort in ensuring their loved ones are taken care of.

Doing good in the world

It can be overwhelming to think of all the difficulties the world is facing at the moment. We’re still in a cost-of-living crisis and faced with constant unrest and conflict around the world.

When you raise money with Will Aid, your firm supports seven of the UK’s best-loved charities, all of them caring for vulnerable people in the UK and around the world – from ending child abuse to providing emergency supplies for refugees to making sure families have enough food to eat and water to drink.

Jonathan Chase, Senior Legacy Marketing Manager at Age UK and Will Aid Chair, said: “Thank you so much to every solicitor and Will maker who takes part in Will Aid – and continues to make it such a force for good.

“Your drive to make each Will Aid better than the last has a measurable and lasting impact on lives here in the UK and around the world.”

When you take part in Will Aid, it really is a win for your business, for your community and for the world’s most vulnerable people.

Sign up by calling the Will Aid team on 0300 0300 013 or visiting

Get in touch with us if you would like to know more about Will Aid or if you have a specific question/query you need answering, there is a special FAQ page for solicitors here.

About the author
Peter de Vena Franks joined Will Aid in 2015 and has led the campaign since then. It was in his prior role at ActionAid, one of Will Aid’s partner charities, that he saw the fantastic efforts Will Aid made in raising vital funds for charity. One of the most inspiring things about Will Aid for...